Most food brands don't have an answer yet.
The ones that do are already on shelf.
See how a dairy & eggs producer proves origin, certification, and batch traceability in under 5 minutes — with no technical setup.
Skip ahead → scan a live passport nowBuyers demand proof
Origin, certification and batch data asked for at listing reviews
2D barcode shift
Retail is moving from 1D barcodes to scannable QR codes
Retailers acting now
Major EU retailers are adopting GS1-structured supply chain data
Companies that move early lock in shelf space and buyer trust.
Companies that wait get caught behind the shift.
Scan this demo QR code with your phone
This is a live, verified product passport for a real Wicklow Farmhouse Cheddar. No app. No login. Just scan.
GS1 Digital Link · Wicklow Farmhouse Cheddar
↑ Scan with your phone camera
or view the passport page →What you just saw is exactly what your buyer sees when they scan your product.
PlaybookOS · Product Passport
Wicklow Farmhouse Cheddar
Wicklow Farmhouse Cheese · Co. Wicklow 🇮🇪
✓ Anchored on IOTA mainnet
Verify on Tangle →
How it works
No developers. No blockchain knowledge. No technical setup.
You add your product details in plain English — we handle everything else.
Add your product
Name, origin, certifications, supplier details. Plain text fields, nothing technical.
Generate your passport
We create a tamper-proof record on the IOTA blockchain and produce a scannable QR code.
Share with buyers
Send the QR or a link. Anyone who scans sees verified, audit-ready data instantly.
No signup. Pick a sector, scan the QR code, and see exactly what your buyers will see.
Start the demoThe retail barcode shift is underway. Early movers lock in shelf space and buyer trust before the rush.
No surprises. No credit card. Just three simple steps.
Origin, certifications, batch details — plain text fields. Takes about 2 minutes.
GS1 Digital Link format, anchored on IOTA. Instant and ready to scan.
Download the QR code and add it to labels, sleeves, or boxes. You're done.
Free. No card. Set up in 2 minutes.
3 free QR codes to start. No credit card required.
Create free accountPrefer to talk it through first? Book a 20-minute call →