Retail barcodes are going 2D. Get your products scan-ready before your buyers ask.

Your buyer just asked for batch traceability proof.
What do you send them?

Most food brands don't have an answer yet.
The ones that do are already on shelf.

See how a dairy & eggs producer proves origin, certification, and batch traceability in under 5 minutes — with no technical setup.

Skip ahead → scan a live passport now

Buyers demand proof

Origin, certification and batch data asked for at listing reviews

2D barcode shift

Retail is moving from 1D barcodes to scannable QR codes

Retailers acting now

Major EU retailers are adopting GS1-structured supply chain data

Companies that move early lock in shelf space and buyer trust.
Companies that wait get caught behind the shift.

Scan this demo QR code with your phone

See a real product passport in action.

This is a live, verified product passport for a real Wicklow Farmhouse Cheddar. No app. No login. Just scan.

P
PlaybookOS Passport
Scan to view demo product passport

GS1 Digital Link · Wicklow Farmhouse Cheddar

↑ Scan with your phone camera

or view the passport page →

What you just saw is exactly what your buyer sees when they scan your product.

How it works

If you can fill in a Bord Bia form, you can use PlaybookOS.

No developers. No blockchain knowledge. No technical setup.
You add your product details in plain English — we handle everything else.

  1. 1

    Add your product

    Name, origin, certifications, supplier details. Plain text fields, nothing technical.

  2. 2

    Generate your passport

    We create a tamper-proof record on the IOTA blockchain and produce a scannable QR code.

  3. 3

    Share with buyers

    Send the QR or a link. Anyone who scans sees verified, audit-ready data instantly.

Average time from signup to first QR: under 2 minutes
60-second demo

Try the live demo now

No signup. Pick a sector, scan the QR code, and see exactly what your buyers will see.

Start the demo

Join food brands proving their story now

The retail barcode shift is underway. Early movers lock in shelf space and buyer trust before the rush.

GS1 Digital Link compatible Anchored on IOTA mainnet Set up in under 2 minutes

Questions & answers

What happens next

No surprises. No credit card. Just three simple steps.

1

Upload your product data

Origin, certifications, batch details — plain text fields. Takes about 2 minutes.

2

We generate your QR code

GS1 Digital Link format, anchored on IOTA. Instant and ready to scan.

3

Print it on your packaging

Download the QR code and add it to labels, sleeves, or boxes. You're done.

You just saw your first product passport.
Ready to make one for your product?

Free. No card. Set up in 2 minutes.

3 free QR codes to start. No credit card required.

Create free account

Prefer to talk it through first? Book a 20-minute call →

3 free QR codes to start Live on IOTA mainnet GS1 Digital Link compatible Cancel anytime